A very rare visit to the Hermes workshop turning scrap into whimsical treasure
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A very rare visit to the Hermes workshop turning chip into whimsical treasure
'I didn't know I could do information technology as a chore," said petit h artistic director Godefroy de Virieu. And hither he is, creating one-of-a-kind curiosities coveted the globe over.
Creative Director of petit h Godefroy de Virieu (facing photographic camera) and his squad of designers and craftsmen in the petit h workshop in Paris. (Photo: Freestate Productions)
04 Dec 2022 06:30AM (Updated: 21 May 2022 04:41PM)
Started in 2010 past Pascale Mussard, the great, neat, keen granddaughter of Hermes founder Thierry Hermes, petit h is a creative atelier in Paris, France, where a small team of designers and principal craftsmen repurpose scraps from the French luxury house's workshops.
Back and then, Godefroy de Virieu joined Petit h as a designer. "When I was in school, I wasn't paying attention. I got bored very easily. That gave me time to think most creating things, which was where my inspiration arose," he recalled. "To create objects – I did not know I could do it as a chore; I was studying economics and should have worked in the finance sector, but I hated that."
"She [Pascale] saw that Hermes is a light-green brand, but all these materials were being thrown away and not used anymore. She decided to accept all these materials and bring it to this workshop and ask the craftsmen and artisans to create dialogue around these materials, to create some new things," he explained.
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New things, such as handbag charms, Christmas ornaments (made from Hermes silks), cuckoo clocks, mobiles, life-sized horse sculptures in leather, appearance calendars, miniature, ornamental sailing boats in silk, crocodile, and forest, and even a i-of-a-kind Origami Monkey Shape Sculpture with Shelves (which, despite being made of scrap leather, carries a price tag of U.s.$167,300; S$227,770).
"We don't actually know where nosotros will go when we start working. Nosotros follow the material, we follow the idea, we follow the dialogue," said de Virieu, who took over as Creative Director of petit h in 2018.
The team continues to focus on sustainability while designing ever more innovative products.
De Virieu said he was very impressed past the quality of the leather that petit h works with. "Looking closely, you can find wrinkles on some of it. And these parts were not used, they were thrown away because they couldn't brand a purse or a bag with this leather. So I wanted to make paper weights, that tin can be used on your desk and to create a family of mushrooms that would weigh down the folders," said de Virieu of the fungi-inspired paperweights he designed 10 years ago, and which are still in production.
The production process is 1 of collaboration betwixt designer and craftsman, and is a constant to-and-fro.
"Nosotros take many discussions about what precisely he [de Virieu] wants until finally, nosotros have something that he is happy with and and then I'g able to develop a technical approach to make it piece of work," explained craftsman Julien Desclouds, who has worked at petit h for the by decade.
"As a craftsperson, I really similar the texture of the material when y'all're working with information technology, yous actually go to feel the materials and in that location'due south something a fleck artless almost it; it's fun. The most exciting part is actually taking material from a apartment object and then ending up with this final production."
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Petit h products can exist found in the Hermes shop on Rue de Sevres in Paris, and are sold seasonally within Hermes stores in Europe, Australia and Singapore.
"They are useful objects; you can use them every 24-hour interval, and you lot tin can bring them with yous. So it was a very new and very simple idea, but this was an ingenious idea," said de Virieu.
Adapted from the series Remarkable Living. Watch full episodes on CNA, every Dominicus at 8.30pm.
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Source: https://cnalifestyle.channelnewsasia.com/remarkableliving/hermes-petit-h-176856
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